news

FisherBroyles advises PFSweb on the $250 Million sale of its LiveArea business to Merkle.

Jul 06, 2021
  • FisherBroyles News

(Dallas, TX – July 6, 2021)—FisherBroyles, LLP is pleased to announce that it acted as legal counsel to its client, PFSweb, Inc – a Nasdaq listed global commerce services company – on the sale of LiveArea, its global customer experience and commerce agency business unit, to Merkle, Inc.

Under the terms of the agreement, Merkle will purchase LiveArea in a carve-out transaction for a total of approximately $250 million.

FisherBroyles M&A Partner, Soren Lindstrom led a global multi practice team that advised on the transaction. Attorneys included:

  • James Rosenbluth – Corporate;
  • Mark Mathis – Employee benefits and executive compensation;
  • Stuart Anolik – Tax;
  • Matthew DeFrancesco – Antitrust;
  • Eric Meyer – Employment;
  • Jonathan Cain – Government Contracts;
  • Jack Tsang – Corporate UK; and
  • Peter Finding – Employment UK.

 

Commenting on the transaction, Soren Lindstrom, M&A Partner at FisherBroyles, said:

“We are honored to advise our client PFSweb, Inc. in the sale of its LiveArea business unit. It’s a monumental transaction for our client, and a carve-out transaction like this is complicated to execute.  We are delighted by the successful outcome for our client, and I would like to congratulate all parties involved in this transaction.”

PFSweb manages the online customer shopping experience on behalf of major branded manufacturers and retailers. It provides solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Champion, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more.

Merkle is a leading technology-enabled, data-driven customer experience management company that sits within Dentsu Group’s international business.

 

Further information

FisherBroyles

Michael Pierson, Managing Partner, Global Corporate

[email protected]

Direct: +1.202.445.3779

 

Soren Lindstrom

Partner

[email protected]

+1.214.680.7778

 

Thoburns

Jamie Pudge

[email protected]

About FisherBroyles, LLP

Founded in 2002, FisherBroyles, LLP is the first and world’s largest distributed law firm partnership. The Next Generation Law Firm® has grown to hundreds of partners practicing in 23 markets globally. The FisherBroyles’ efficient and cost-effective Law Firm 2.0® model leverages talent and technology instead of unnecessary overhead that does not add value to our clients, all without sacrificing BigLaw quality. Visit our website at www.fisherbroyles.com to learn more about our firm’s unique approach and how we can best meet your legal needs.

These materials have been prepared for informational purposes only, are not legal advice, and under rules applicable to the professional conduct of attorneys in various jurisdictions may be considered advertising materials. This information is not intended to create an attorney-client or similar relationship. Whether you need legal services and which lawyer you select are important decisions that should not be based on these materials alone.

© 2021 FisherBroyles LLP