FisherBroyles advises PFSweb on the $250 Million sale of its LiveArea business to Merkle.

Jul 06, 2021
  • FisherBroyles News

(Dallas, TX – July 6, 2021)—FisherBroyles, LLP is pleased to announce that it acted as legal counsel to its client, PFSweb, Inc – a Nasdaq listed global commerce services company – on the sale of LiveArea, its global customer experience and commerce agency business unit, to Merkle, Inc.

Under the terms of the agreement, Merkle will purchase LiveArea in a carve-out transaction for a total of approximately $250 million.

FisherBroyles M&A Partner, Soren Lindstrom led a global multi practice team that advised on the transaction. Attorneys included:

  • James Rosenbluth – Corporate;
  • Mark Mathis – Employee benefits and executive compensation;
  • Stuart Anolik – Tax;
  • Matthew DeFrancesco – Antitrust;
  • Eric Meyer – Employment;
  • Jonathan Cain – Government Contracts;
  • Jack Tsang – Corporate UK; and
  • Peter Finding – Employment UK.


Commenting on the transaction, Soren Lindstrom, M&A Partner at FisherBroyles, said:

“We are honored to advise our client PFSweb, Inc. in the sale of its LiveArea business unit. It’s a monumental transaction for our client, and a carve-out transaction like this is complicated to execute.  We are delighted by the successful outcome for our client, and I would like to congratulate all parties involved in this transaction.”

PFSweb manages the online customer shopping experience on behalf of major branded manufacturers and retailers. It provides solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Champion, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more.

Merkle is a leading technology-enabled, data-driven customer experience management company that sits within Dentsu Group’s international business.


Further information


Michael Pierson, Managing Partner, Global Corporate

[email protected]

Direct: +1.202.445.3779


Soren Lindstrom


[email protected]




Jamie Pudge

[email protected]

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